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ROI
Active Publishers
1000+
Across 20+ countries
Avg. Campaign ROI
4.6×
Return on ad spend
Leads Delivered
2.8M+
Qualified, validated leads
Client Retention
92%
Year-over-year
Performance Marketing
Powered by TrackBack Media

Performance Marketing
Services for
Scalable Growth

We are a performance marketing agency which is result-oriented and provides performance marketing based services with data-driven benefits to maximize ROI, high-quality leads, and scale your business. The digital campaigns, sophisticated analytics and conversion oriented tactics that we are aiming at will contribute to measurable growth and long-term success.

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Countries
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Campaigns Run
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App Installs
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Publishers
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What We Deliver

Performance Marketing
Solutions
We Provide

Trackback Media provides end to end performance marketing solutions that are geared towards generating quantifiable returns and ROI. We offer services such as PPC advertising, paid media campaigns, performance marketing, and lead generation strategies, all driven by data-driven insights, advanced targeting, and relentless optimization, to provide scalable business growth.

CPL
Cost Per Lead
Pay only for qualified leads that match your exact audience criteria.
CPS
Cost Per Sale
Revenue-share models aligned with your actual business outcomes.
CPI
Cost Per Install
Quality app installs with post-install event tracking and fraud prevention.
CPA
Cost Per Action
Custom action-based pricing tied to your specific conversion goals.
TrackBack Engine 📢 BRANDS 📡 PUBLISHERS 👤 AUDIENCE REAL-TIME TRACKING FRAUD PREVENTION CPL / CPS / CPI GEO TARGETING OPTIMISATION
Our Services

Our Performance Marketing Services

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02
🎯
Lead Generation Campaigns
Create quality leads through data-driven targeting and funnels and optimized landing pages.
CPL Model BFSI Travel Validated
03
📲
App Install Campaigns
Learn to create quality by using data-driven targeting and funnels and optimized landing pages.
iOS & Android CPI/CPE Fraud-Free
04
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Media Planning & Buying
Strategic media buying, audience segmentation, and budget optimization are essential in maximizing ROI.
Programmatic Native YouTube Amazon
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📧
Email & SMS Marketing
Monetise email and SMS lists with high-conversion campaigns. We handle list segmentation, creative, deliverability optimisation, and performance reporting.
List Monetisation Drip Campaigns High CTR
06
🎬
Video & Native Advertising
Pre-roll, mid-roll, and native video placements engineered for high engagement and brand recall. Cross-device targeting with view-through attribution.
Pre-roll Native Attribution
07
🔁
Retargeting & Re-engagement
Win back lost users and customers through precision retargeting across web, mobile, and social - using first-party and third-party data signals for maximum relevance.
First-Party Data Cross-Device ROAS
How We Work

How We Execute Performance Marketing to Achieve Consistent Results?

Being a top performance marketing company, we are guided by an information-oriented strategy to provide performance marketing services and measurable business expansion with ROI in mind.

01
Business Goals & KPI Planning
The clear objectives we set are leads, sales, and the number of app downloads, which are aligned to the KPIs such as CPA, CPL, and ROI to achieve successful performance marketing campaigns.
02
Audience Research & Market Analysis
Our team does extensive research to determine who to target (audiences), competition, and trends to ensure the accuracy of the paid media campaigns and lead generation services.
03
Channel Strategy & Media Planning
To develop effective performance marketing, we choose the most appropriate channels such as PPC advertising services, paid social, and affiliate marketing.
04
Creative Development & Landing Page Optimization
We create ad creatives that are high converting and landing pages that are optimized with conversion rate optimization (CRO) strategies to enhance the performance of the campaign.
05
Campaign Launch & Tracking Setup
We use the latest tracking tools, analytics and pixels to gauge performance results effectively and achieve transparency in performance marketing services.
06
Optimization & Scaling
By analyzing performance with data, we constantly watch, experiment, and optimize campaigns to maximize ROI, minimize costs, and scale outcomes.
Step 01 - Discovery
🔬

Understanding Your Growth Engine

Every engagement starts with intelligence - audience mapping, competitor analysis, market sizing, and historical data review. We build before we launch.

48hr
Avg Brief-to-Plan
100%
Custom Strategy
Step 02 - Strategy
🎯

Precision Model & Publisher Matching

CPL, CPS, CPI, or hybrid - we recommend the model that aligns incentives with outcomes. Publisher selection is data-driven, not gut-driven.

1000+
Publisher Pool
4 Models
Pricing Options
Step 03 - Setup
⚙️

Technical Foundation, Built Right

Tracking pixels, API integrations, MMP connections (AppsFlyer, Adjust), and full QA - nothing launches until every signal is verified and every funnel tested.

72hr
Avg Setup Time
Zero
Tracking Gaps
Step 04 - Launch
🚀

Live, Monitored, Protected

Real-time monitoring via Trackier dashboard. Continuous fraud detection and invalid traffic filtering. Your dedicated account manager is always across the numbers.

24/7
Monitoring
0%
Fraud Tolerance
Step 05 - Optimisation
📈

Daily Optimisation, Not Weekly

Budget reallocation, publisher rotation, bid adjustments, and creative refresh happen daily based on live conversion data. We move faster than the market.

4.6×
Avg ROAS
-34%
Avg CPA Drop
Step 06 - Reporting
📑

Transparent Reporting, Clear Roadmap

Granular KPI dashboards with no hidden metrics. Every report includes a forward-looking growth plan to scale into new channels, markets, and models.

Weekly
Reports
92%
Retention Rate
Campaign Architecture

How Your Campaign
Converts

Our performance funnel is engineered to maximise value at every stage - from massive top-of-funnel reach to precision bottom-of-funnel conversion.

Audience Reach Top of Funnel
100%
Qualified Traffic Intent Signal
85%
Landing Engagement Mid Funnel
68%
Lead / Install Conversion Event
50%
Validated Action
36%
Performance Guarantees

You Only Pay for Results

Our pricing models are built around your actual outcomes. No impressions-only billing. No vanity metrics. Every rupee you invest is tied to a measurable, verifiable action.

🛡️
Fraud-Free Guarantee
Multi-layer fraud detection using machine learning and IP intelligence. Invalid traffic is filtered before it reaches billing - protecting your budget completely.
Real-Time Optimisation
Conversion signals flow back into the campaign engine in real time. Underperforming traffic sources are paused automatically - no manual review required.
📊
Full Attribution Visibility
Every conversion is attributed to its source, publisher, and creative. You see exactly where your results are coming from - no black-box reporting.
🌐
Multi-Market Execution
Run campaigns simultaneously across GCC, Europe, India, US, and South-East Asia - with market-specific publisher routing and localised bid strategies.
Global Reach

20+ Countries.
One Unified Network.

TrackBack Media's publisher and advertiser network spans the world's highest-growth digital markets - giving brands access to audiences that competitors simply can't reach.

INDIA HQ UAE EUROPE USA SE ASIA UK GLOBAL PUBLISHER & ADVERTISER NETWORK - 20+ COUNTRIES
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Countries Active
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Publisher Partners
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0+
Advertiser Clients
📍
GCC
Top Market by Volume
Why TrackBack Media

Why Choose Our Performance Marketing Agency?

Our performance marketing agency focuses on measurable results, combining analytics, targeting, and optimization to increase traffic, generate leads, and maximize campaign performance.

Capability
TrackBack Media
Typical Agencies
Dedicated publisher network
Real-time fraud detection
~
Multi-model pricing (CPL/CPS/CPI)
~
20+ country coverage
Dedicated account manager
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Full attribution transparency
Post-install event tracking
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GCC-specific publisher access
92% client retention rate
🏆
Data-Driven Strategies
We apply analytics, AI applications, and insights to help us optimize campaigns to perform better.
🔒
ROI-Focused Approach
Each campaign will aim at providing quantifiable outcomes, increased conversions, and increased revenues.
Advanced Targeting & Optimization
We take advantage of audience segmentation, A/B testing, and real-time optimization to achieve the utmost efficiency.
📡
Transparent Reporting
Get in-depth reports and insights to monitor campaign performance and ROI.
Technology & Infrastructure

Enterprise Performance Marketing Tech Stack for Scalable Growth

Our performance marketing company combines advanced infrastructure, tracking tools, and analytics to scale campaigns, optimize conversions, and achieve long-term digital marketing success.

Trackier - Real-Time Attribution Platform
Industry-leading campaign tracking with granular publisher-level reporting and automated payout management.
AppsFlyer & Adjust - Mobile Attribution
Best-in-class mobile measurement for app install campaigns - tracking every install, event, and re-engagement with precision.
ML-Powered Fraud Intelligence
Proprietary fraud scoring using behavioral patterns, device fingerprinting, and IP intelligence - catching fraud before it reaches billing.
Real-Time Reporting Dashboard
Live data at your fingertips - conversion rates, publisher performance, cost-per-result, and ROI - updated every minute, not every hour.
API-First Architecture
Seamless integration with your CRM, BI tools, and marketing stack. Real-time lead delivery APIs with customisable field mapping.
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🔗
🛡️
📱
🌐
🤖
⚙️
Industries We Serve

Industries We Help Grow with Data-Driven Performance Marketing

Our data-driven performance marketing strategies empower industries to increase visibility, attract qualified traffic, and drive higher conversions with scalable and result-oriented campaigns.

🏦
BFSI & Fintech
Banks, NBFCs, credit cards, insurance, neo-banks and investment platforms
Highest volume vertical
✈️
Travel & Hospitality
Airlines, OTAs, hotels, holiday packages and travel insurance
GCC & India top performers
🛒
E-Commerce & Retail
D2C brands, marketplaces, fashion, electronics and home goods
CPS model primary
📱
Apps & Gaming
Mobile games, utility apps, fintech apps, fitness and lifestyle platforms
12M+ installs driven
🏥
Health & Wellness
Healthtech, telemedicine, pharmacy, insurance and wellness subscriptions
High-intent CPL leads
🎓
EdTech & Online Learning
Upskilling platforms, test prep, universities and professional certification
India & SEA focused
🏠
Real Estate
Property portals, builders, mortgage brokers and co-living platforms
Premium CPL model
📺
Media & Entertainment
OTT platforms, streaming services, news media and content subscriptions
Amazon, YouTube partners
Proven Results

Real-Time Growth in Leads & Sales

Boost leads and sales in real time with performance-focused campaigns, smart targeting, and continuous optimization designed to deliver measurable results and higher ROI.

Global Network
0+

Active publisher partners across 20+ countries, all quality-screened and category-verified

Lead Generation
2.8M+

High-intent, validated leads delivered across BFSI, travel, health and e-commerce verticals

App Campaigns
12M+

Quality app installs driven across iOS and Android - post-install event verified, fraud-free

Average ROAS
4.6×

Return on ad spend across all managed performance campaigns - above the industry average by 2.1×

Retention Rate
92%

Annual client retention rate - proof that results speak louder than any pitch deck

Countries Active
0+

Active campaign markets spanning GCC, Europe, India, US, UK, Singapore and South-East Asia

Client Stories

Our Success Stories

★★★★★

"TrackBack delivered 4× more qualified leads than our previous agency - at a 30% lower CPL. Their GCC publisher network is genuinely world-class and their fraud controls are the best we've seen."

RK
Rahul Kapoor
CMO · Leading FinTech Brand, Dubai
★★★★★

"Our app crossed 1 million installs across India and South-East Asia in under 6 months. TrackBack's CPI campaigns had the most detailed attribution reporting I've ever worked with."

SP
Sneha Pillai
Head of Growth · SaaS App Company, Bangalore
★★★★★

"We've worked with TrackBack for 3 years across BFSI campaigns in UAE and KSA. Their market knowledge, publisher depth and responsiveness puts them in a completely different league to other performance agencies."

AM
Ahmed Al-Mansouri
VP Marketing · Financial Services Group, UAE
Frequently Asked

Questions We Answer Every Day

Which platforms are best for performance marketing?+
The best platforms are Google Ads, Meta Ads Manager, and LinkedIn Ads, which are based on your target audience, business goals, and marketing objectives.
How do you measure performance marketing success?+
KPIs such as conversions, cost per acquisition, ROI, and engagement metrics monitored with tools such as Google Analytics 4 are used to measure success.
How long does performance marketing take to show results?+
Quick results can be achieved within days or a few days using performance marketing, but to achieve stable, long-term growth and greater return on investment, optimization and testing are necessary.
Can performance marketing work for both services and eCommerce?+
Yes, performance marketing is effective in service-oriented and eCommerce companies as it can drive targeted traffic, optimize conversion, and scale campaigns according to the real-time performance information.
How do I know if my ad budget is being used effectively?+
To measure performance, you can use such tools as Google Analytics 4, which can give you the insights into conversions, cost per acquisition, and ROI to make a better decision and optimize.
How do you improve conversion rates on my website?+
We streamline landing pages, enhance user experience, tweak messaging and study user behavior to maximize conversion rates and achieve better performance marketing results.

Ready to Launch Your Performance Campaign?

Whether you're an advertiser looking for qualified leads, or a publisher with high-quality traffic - TrackBack Media has the infrastructure to make it work.

Campaign live in 48-72 hours
Dedicated account manager assigned
Real-time reporting from day one
Fraud-free delivery guaranteed
No lock-in contracts
Let's Build Together

Launch Your Next Breakthrough
Marketing Campaign

Advertisers, publishers, and brands - connect with our team and let's engineer performance that delivers results you can measure, scale, and be proud of.

BECOME AN ADVERTISER BECOME AN PUBLISHER
📍
Noida, India · UAE · UK · USA
Trusted by leading brands globally
Emirates
Flipkart
HDFC Bank
Burger King
Axis Bank
Etihad
MakeMyTrip
Citibank
ICICI Bank
Pepperfry
STC Pay
Amazon
Emirates
Flipkart
HDFC Bank
Burger King
Axis Bank
Etihad
MakeMyTrip
Citibank
ICICI Bank
Pepperfry
STC Pay
Amazon

Let’s Start Your
Next Project of Performance Marketing.

Kickstart your next campaign with performance marketing services built to deliver measurable growth, optimize spend, and scale results based on your model, budget, and target audience.

Book a Call Contact Us →