Our Story
From a single office
to a global force
TrackBack Media was founded in 2014 with a single conviction - that performance marketing, done with genuine transparency and real publisher relationships, could be fundamentally different. We started with affiliate marketing and lead generation for BFSI brands in India and grew our publisher network into GCC within two years.
In 2019, we launched our Growth & Creative Services vertical - SEO, paid advertising, social media, web and app development, and branding - recognising that our clients needed a single accountable partner for the full digital stack. Today we operate as two integrated verticals serving 100+ active clients across 20+ countries, with offices in Noida, Dubai, London and Singapore.
"Your Need, Our Commitment - not a tagline. It's the operating principle every person here is held to, every day."
TrackBack Media · Founded 2014
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2014
Founded in Noida
Performance marketing & affiliate networks for BFSI brands across India.
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2016
GCC Expansion · Dubai Office
Publisher network extended into UAE, KSA and the broader Middle East.
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2018
1000+ Publishers · App Installs
CPI campaigns launched, driving millions of quality installs across India and SEA.
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2019
Growth & Creative Services
SEO, paid ads, social media, web & app development, branding - added as Vertical 2.
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2021
London & Singapore
Established presence in the UK and South-East Asia to serve European and APAC clients.
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2024 – Now
10 Years · 20+ Markets
100+ active clients, 1000+ publishers, 92% annual retention. Growing every quarter.