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Live Campaign Performance

Maximum ROAS.
Every platform. Every rupee.

Precision-targeted paid media across Google, Meta, TikTok, YouTube and Amazon — managed for maximum return with full strategy, creative, execution and daily optimisation in one team.

TrackBack Media — Campaign Overview
LIVE
Average ROAS
0×
↑ 2.1× above industry avg
CPA Reduction
0%
↓ vs. previous agency avg
Campaigns Active
0+
↑ Across 20+ countries
Platforms Managed
0+
↑ Google, Meta, TikTok & more
Google Ads
5.2×
Meta Ads
4.1×
TikTok
3.8×
Amazon
4.6×
4.6×
Avg ROAS
−34%
CPA Reduction
350+
Campaigns Run
20+
Markets Active
01
Google Ads
Search, Shopping & Performance Max
Intent-based search campaigns capturing buyers at the moment of decision. We manage the full Google ecosystem — Search, Display, Shopping, PMax and YouTube — with daily bid optimisation and full attribution tracking.
SearchShoppingPMaxSmart BiddingRSAs
5.2×
Average ROAS on Google
02
Meta Advertising
Facebook & Instagram - Full Funnel
Audience architecture, creative testing at scale, funnel-based campaigns and Advantage+ campaigns across Facebook and Instagram — from awareness to purchase, with CRM retargeting layered throughout.
Advantage+LookalikesCreative TestingRetargeting
4.1×
Average ROAS on Meta
03
TikTok & YouTube
Video Advertising That Stops the Scroll
Spark Ads, In-Feed video and TopView placements on TikTok. Pre-roll, mid-roll, Shorts and CTV placements on YouTube. Creative direction built for platform-native behaviour — not repurposed TV commercials.
Spark AdsTopViewPre-RollYouTube ShortsCTV
3.8×
Average ROAS on Video
04
Amazon & Programmatic
Marketplace & Programmatic at Scale
Sponsored Products, Sponsored Brands and DSP campaigns for Amazon sellers — driving discoverability, reviews and sales rank. Programmatic display across premium inventory for brands with broader reach objectives.
Sponsored AdsAmazon DSPSeller CentralProgrammatic
4.6×
Average ROAS on Amazon
Full Service Stack

Everything your paid media needs to win

🔍
Ad Account Audit & Strategy
We start by finding where your budget is wasted — typically 20-40% on day one. Full account audit, KPI definition, audience architecture and platform strategy before spending a single rupee.
Account AuditKPI MappingStrategy Doc
🎯
Audience Research & Targeting
Persona definition, interest targeting, lookalike audiences, custom segments and intent-based targeting stacks tailored for each platform and campaign objective.
LookalikesIntent SignalsCustom Segments
🎨
Creative Strategy & Production
Creative briefs, copy testing, A/B frameworks and creative refresh cycles. We test multiple angles simultaneously — letting data choose the winner, not internal preference.
Copy TestingA/B FrameworkCreative Refresh
⚡
Daily Bid & Budget Optimisation
Bids, budgets and audiences reviewed daily — not weekly. Underperforming ad sets paused before they drain budget. Performance decisions made while the data is still actionable.
Daily ReviewsSmart BiddingBudget Allocation
🔄
Retargeting & Remarketing
Dynamic retargeting across web, mobile and social using first-party data, pixel audiences and CRM lists. Re-engaging warm prospects with precision across every platform simultaneously.
Dynamic AdsRLSACRM Matching
📊
Analytics & Attribution
Weekly performance reports plus a live Looker Studio dashboard. Full multi-touch attribution across all platforms so you see exactly where every conversion originates.
GA4Looker StudioMulti-Touch
Our Methodology

From wasted spend to winning campaigns

Five clear phases. Every campaign follows the same rigorous process — whether the budget is ₹5L or ₹5Cr. Scroll to see each phase activate.

1
Phase 01
Audit & Goal Definition
We audit your existing ad accounts, identify wasted spend and inefficiencies, and define precise KPIs — ROAS targets, CPA caps, volume goals — before spending a single rupee of your budget.
20-40%
Wasted spend typically found
48hr
Audit delivery
2
Phase 02
Audience & Platform Strategy
We define your audience architecture — segments, lookalikes, intent signals — and map each segment to the right platform and ad format for maximum relevance and minimum wasted reach.
6+
Platforms mapped
Full
Funnel coverage
3
Phase 03
Creative Strategy & Launch
Ad creative is the #1 performance lever in paid media. We develop creative briefs, test multiple angles simultaneously and rotate winners — keeping fatigue from eroding performance over time.
5+
Creatives per ad set
Weekly
Creative refresh
4
Phase 04
Daily Optimisation
Paid media rewards speed. Our team reviews performance daily and makes bid, budget and audience decisions while the data is still actionable — not in a Monday review meeting a week later.
4.6×
Avg ROAS achieved
-34%
CPA reduction
5
Phase 05
Scale & Market Expansion
Once proven in one market, we roll campaigns out systematically — new geos, new platforms, increased budget — maintaining ROAS as we grow. Your playbook, deployed globally.
20+
Markets scaleable
Same
ROAS at scale
Proven Results

Numbers that move budgets

Real ROAS, real CPA reductions, across real clients in BFSI, e-commerce, SaaS and consumer brands across 20+ global markets.

Average ROAS
4.6×
Return on ad spend that redefines expectations
Our average ROAS across all managed paid media campaigns — 2.1× above the industry average. Achieved through daily optimisation, smart audience architecture and creative testing at scale, not luck.
CPA Improvement
−34%
Dramatically lower cost per acquisition
Average cost per acquisition reduction within the first 90 days of campaign management. We find the wasted spend first — then reallocate it toward what’s actually converting at scale.
Campaigns Managed
350+
Campaigns across every major platform
Active paid campaigns managed across Google, Meta, TikTok, YouTube and Amazon globally — from direct-to-consumer e-commerce to enterprise B2B lead generation across GCC, India, UK and South-East Asia.
Client Retention
92%
Annual retention that proves the results are real
92% of paid media clients renew annually. Not because of lock-in contracts — we don’t use them — but because the ROAS keeps improving and the campaigns keep compounding.
Why TrackBack for Paid Ads

Paid media that pays back harder

We’re not a media buying desk that executes your brief. We’re growth partners who treat your ad budget like our own — with the infrastructure, data and speed to deliver ROAS that others can’t match.

Average Client ROAS
0×
Across all managed paid campaigns
💰
Budget Treated Like Our Own
+
We’re incentivised by your ROAS, not your monthly retainer. Every budget decision we make is held to the same standard we’d apply to our own money — because your growth is our growth.
🌎
GCC & Emerging Market Depth
+
Most agencies don’t understand GCC audience behaviour, Arabic language nuance or regional platform preferences. We do — because we’ve been running paid media in these markets for years with proven playbooks.
⚡
Speed of Decision-Making
+
Paid media rewards speed. Our team is authorised to make real-time bid and budget decisions — no approval delays that cost you performance while waiting for sign-off. We move at the speed of the market.
🎨
Creative & Media in One Team
+
Creative is the biggest performance variable in paid media. Having strategy, creative and buying in one team eliminates the briefing lag that kills performance at most agencies — we test faster and learn faster.
📊
Full Attribution Transparency
+
Weekly performance summaries plus a live Looker Studio dashboard you can access 24/7. Multi-touch attribution across every platform so you see exactly where every conversion — and every rupee — goes.
Client Stories

ROAS that clients talk about

★★★★★
“TrackBack took our Google Ads ROAS from 1.8× to 5.2× in 4 months. Their daily optimisation discipline and creative testing process is genuinely different from any agency we’ve worked with before.”
VR
Vikram Rathore
Growth Lead · D2C Brand, Mumbai
★★★★★
“Meta campaigns were losing money before TrackBack. They restructured our audience architecture and creative strategy. We’re now at 4× ROAS and scaling aggressively into UAE and Saudi Arabia.”
FH
Fatima Hassan
Marketing Director · Fashion Brand, Dubai
★★★★★
“Our Amazon ACoS dropped from 45% to 18% in 3 months. TrackBack’s Amazon team understands the platform at a depth that most agencies don’t — they treat it as a completely separate discipline.”
RS
Ravi Sharma
E-Commerce Head · Consumer Electronics, Noida
★★★★★
“We went from zero paid presence to 300+ qualified leads per month in the GCC in under 6 months. TrackBack’s understanding of Arabic audience behaviour and GCC-specific creatives is exceptional.”
KA
Khalid Al-Amoudi
VP Marketing · Fintech Platform, Riyadh
Frequently Asked

Questions we answer every day

Still have questions? Our paid media team is happy to walk you through a free ad account review — no commitment required.
What is a realistic ROAS expectation?+
Our average ROAS across managed campaigns is 4.6×, but this varies by industry, product price point, margin, and market maturity. We set realistic expectations in the audit phase and benchmark against your specific vertical’s performance averages before making any promises.
What is your minimum ad budget?+
We typically recommend a minimum monthly ad spend of ₹1.5L (approx. $2,000) to gather meaningful data and run proper A/B tests. Below this, it’s difficult to generate statistically significant insights. Our management fee is separate from the media budget.
Do you create the ad creatives?+
Yes — creative strategy and production is included in our paid media management. We handle copywriting, static creative briefs, video script frameworks and collaborate with our design team on ad creative. We test multiple creative variants simultaneously.
How quickly can campaigns go live?+
For existing ad accounts, we can have optimised campaigns live within 5–7 business days. New accounts require pixel/tracking setup, audience building and creative production — typically 10–14 days to a well-structured launch.
Do you manage Google and Meta together?+
Yes — and this is where we add the most value. Managing multiple platforms together allows us to allocate budget intelligently based on performance signals, prevent audience overlap and build a unified attribution picture across the full paid ecosystem.
How do you report on performance?+
Weekly performance summaries via email plus a live Looker Studio dashboard you can access 24/7. Monthly strategy calls review full-funnel performance, creative learnings and forward budget allocation recommendations.
Start Today

Your ad budget deserves better than average ROAS

Stop accepting 2× when 4–5× is achievable. Let our paid media team show you exactly what’s holding your campaigns back — for free, with zero commitment.

📧
info@trackbackmedia.com
📞
+91-9716365555
📍
Noida · Dubai · London · Singapore
What’s included in your free audit
✓
Free ad account audit — we find your wasted spend
✓
Platform-by-platform ROAS benchmarking
✓
Creative strategy assessment included
✓
Dedicated paid media manager from day one
✓
Weekly reporting + live dashboard access
✓
No lock-in contracts — results keep you
VR
FH
RS
+
350+ campaigns running right now
across 20+ global markets
Trusted by leading brands globally
Emirates
Flipkart
HDFC Bank
Burger King
Axis Bank
Etihad
MakeMyTrip
Citibank
ICICI Bank
Pepperfry
STC Pay
Amazon
Emirates
Flipkart
HDFC Bank
Burger King
Axis Bank
Etihad
MakeMyTrip
Citibank
ICICI Bank
Pepperfry
STC Pay
Amazon

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