HDFC BANK
Campaign Description:
HDFC Bank is one of India’s leading private banks and was among the first to receive approval from the reserve bank of india (RBI) to set up a private sector bank in 1994. The objective of the campaign was to generate leads for their Personal loan campaign and to generate interested leads for their Car Insurance campaign.
Model: CPL
GEO: GGC
Targeting : 25+ years of age, Pan india
Media : Email, SMS, Display Ads
Duration : 6-10 months
KPI :
to generate interested leads for their product
Result:
More than 10k-30k applications were delivered out of which 5k-12k interested leads were generated.
LAND ROVER
Campaign Description:
Land Rover is a British brand of predominantly four-wheel drive, off-road capable vehicles, owned by multinational car manufacturer Jaguar Land Rover, since 2008 a subsidiary of India’s Tata Motors. JLR currently builds Land Rovers in Brazil, China, India, Slovakia, and the United Kingdom
Model: Range Rover
GEO: GGC
Targeting :
Males 25-45, Pan India, Interested in Automobiles & Competition
Media :
We ran Mailer Campaign for selected groups, who showed interest in brand and competition offerings
Duration : 6-10 months
KPI : to generate interested leads for their product
Result:
In a months time, we delivered more than 250 Verified Quality leads. Out of which 75% were interested in buying
CITI BANK
Campaign Description:
Citibank is the consumer division of financial services multinational Citigroup. Citibank was founded in 1812 as the City Bank of New York, and later became First National City Bank of New York.
Model: CPL
Targeting :
Males/Female 25-45, PAN India, Interested in brand communication and is a decision maker
GEO: GGC
Media :
We ran Mailer Campaign for selected groups, who showed
interest in brand and competition offerings
Duration : 6-10 months
KPI : To generate quality leads
Result:
In a months time, wedelivered 500-600 Verified Quality leads.
MINI
Campaign Description:
The Mini is a two-door compact city car that was produced by the British Motor Corporation (BMC) and its successors from 1959 until 2000. The original Mini is considered an icon of 1960s British popular culture.
Model: MINI Countryman
Targeting :
Males 25-45, Pan India, Interested in Automobiles & Competition
GEO: GGC
Media :
We created different cluster of people interested in Automobiles
basis there behaviour. Wethen targeted them through Banner ads
Duration : 6-10 months
KPI : Garner Awareness & drive enquires
Result:
In a months time, we delivered 150-200 Verified Quality leads. Out of which 75% -80% were interested in buying. Impressions delivered 6.25MM with 0.25%- 0.3% CTR